In this game-changing book, David Kincaid, Founder of Level5 Strategy, shows how senior leadership can turn their brand into a long-term strategic generator of future revenues and profits.
Part 1
Unlocking a Different Kind of Value
A branded business system™ creates a cohesive approach to maximizing brand value and delivering that value to the customer. As a business system, the brand and all the activities surrounding its value drivers become fully integrated into an organization’s operations and management values.
Part 2
The New 4Ps and Six CEO Success Factors in Action
Either intuitively or strategically, brand-driven CEOs regard the New 4Ps not only as strategic contributors to the brand but also as sources of substantial untapped value.
Part 3
The Brand-Driven CEO
Assessment and New 4Ps
Playbook
Are you, your senior leadership team, and your organization ready to begin your brand journey?
See What Business Leaders are Saying
“The Brand-Driven CEO offers a fresh new perspective on harnessing the intangible power of your brand, a must-read for every CEO.”
Dani ReissPresident & CEO, Canada Goose
“Leading companies know that brand is actually a verb. It needs to be an active part of an organization’s DNA, and embedded into culture and across every part of how the business operates. This book serves as a playbook for CEO’s to realize this within their companies.”
Joseph NatalePresident and CEO, Rogers Communications
“No matter what industry you’re in, David Kincaid's thought leadership and playbook in The Brand-Driven CEO is critical for every leader to understand in order to create sustainability and the ability to unlock the true value of the brand. A must read for all entrepreneurs, leadership teams, and CEOs.”
Carinne Chambers-SainiCEO and Co-founder, Diva International Inc.
“The Brand-Driven CEO is a must read.
David Kincaid impressively demonstrates why he is a global brand expert, guiding leaders into the next chapter of how to treat and protect their brands.”
Jan HeckPresident & CEO, Miele Inc.
“David Kincaid’s book provides CEOs with a roadmap to place the corporate brand at the centre of all core strategic decisions.”
Paul SeedCEO and Owner, StarTech.com
“The Brand Driven CEO makes a compelling case to move the ownership of your brand from the marketing department to the top team. Kincaid’s new 4Ps should cause business leaders to reflect and ask ‘is their company brand driven?’”
