At this year’s Strategic Management Society’s 41st Annual Conference, The University of Toronto Press highlighted The Brand-Driven CEO: Embedding Brand into Business Strategy by David Kincaid. “A playbook for CEOs to realize this within their companies.” For more information about the conference, click
Have you lost sight of what a brand is? In Part 5 of his interview, Level5 Strategy Founder David Kincaid taps into his book, “The Brand-Driven CEO,” to remind business leaders why brands must be reestablished as business systems that drive profitable growth.
Learn why social activism is the next frontier of consumer empowerment, what the golden age of brand management can teach today’s leaders and why the new 4Ps (People, Process, Partnership and IP) should be on every CEO’s radar. Level5 Strategy Founder David Kincaid
Is your brand in touch with the next generation of consumers? In Part 4 of his interview, Level5 Strategy Founder David Kincaid shares another excerpt from his book, “The Brand-Driven CEO,” to underline the importance of listening to younger consumers who seek information
In Part 3 of his interview, Level5 Strategy Founder David Kincaid leans on excerpts from his book, “The Brand-Driven CEO,” to emphasize the importance of shifting your value proposition during accelerated change and aligning with consumers’ evolving needs. David highlights that COVID-19 is
We’re delighted and extremely proud to share that the 2021 inductees into Canada’s Marketing Hall of Legends, selected by the committee chaired by Level5 Strategy’s David Kincaid, have been the most diverse and inclusive in the organization’s history. “This year, Canada’s Marketing Hall
In Part 2 of the interview, Level5 Founder David Kincaid discusses various influences on his latest book “The Brand-Driven CEO”, including details behind the trifecta of every business system: tech, markets and consumers. About The Brand-Driven CEO The Brand-Driven CEO demonstrates how senior leadership
A brand is a business system™ and an underleveraged asset that can help you grow your company in a sustainable, profitable way. Find out why a brand is every business executive’s hidden gem by listening to David Kincaid talk about his latest book,
David Kincaid’s new book, The Brand-Driven CEO, has been announced as Finalist in Foreword Reviews Magazine’s Indies Award for Business & Economics. This well-recognized award is given for the best books published in 2020 from independent and university presses, as well as by
We invite you to tune into Chatter That Matters, hosted by Tony Chapman, where Level5 Strategy Founder David Kincaid and renowned marketing professor Ken Wong revealed fascinating insights about business strategies during these unprecedented times. David explained why companies shouldn’t pay lip service
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