Strategic Management Society’s 41st Annual Conference

At this year’s Strategic Management Society’s 41st Annual Conference, The University of Toronto Press highlighted The Brand-Driven CEO: Embedding Brand into Business Strategy by David Kincaid. “A playbook for CEOs to realize this within their companies.” For more information about the conference, click

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Brand Stewardship: An Interview with David Kincaid

Learn why social activism is the next frontier of consumer empowerment, what the golden age of brand management can teach today’s leaders and why the new 4Ps (People, Process, Partnership and IP) should be on every CEO’s radar. Level5 Strategy Founder David Kincaid

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The Brand-Driven CEO Series

Description to come.