Marketers recognize the importance of strong brands, but brands are far bigger than a function of marketing and should be treated as such. When cultivated well, brands have the ability to drive new value in the marketplace and boost a business’s bottom line.
Product Marketing Community’s Rowan Noronha sat down with David Kincaid, Founder of Level5 Strategy, to hear how companies can harness the power of their brands to transform their businesses and drive growth and why strong brands have never been more valuable than they are right now.
Read the full interview here.