At this year’s Strategic Management Society’s 41st Annual Conference, The University of Toronto Press highlighted The Brand-Driven CEO: Embedding Brand into Business Strategy by David Kincaid. “A playbook for CEOs to realize this within their companies.”
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About The Brand-Driven CEO
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the “New 4P’s” of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.