A brand is a business system™ and an underleveraged asset that can help you grow your company in a sustainable, profitable way.
Find out why a brand is every business executive’s hidden gem by listening to David Kincaid talk about his latest book, The Brand‑Driven CEO: Embedding Brand Into Business Strategy.
The book is packed with in-depth analysis and case studies that took more than five years to research, and a great tool to help shape the next generation of business leaders.
About The Brand-Driven CEO
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the “New 4P’s” of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.