The Brand-Driven CEO,
A Behind-The-Scenes Look:
Part 2 – The Influence

In Part 2 of the interview, Level5 Founder David Kincaid discusses various influences on his latest book “The Brand-Driven CEO”, including details behind the trifecta of every business system: tech, markets and consumers.

About The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the “New 4P’s” of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.

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