The University of Toronto Press has published their 2020 Sales & Marketing Review, showcasing highlights of their published titles, and accomplishments throughout 2020. Read below for insights of their global outreach, as well as insights of digital marketing solutions that promoted books such as The Brand-Driven CEO. For further information on this game-changing book, check out page 9.
About The Brand-Driven CEO
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the “New 4P’s” of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.