In a wide ranging conversation David discusses four decades of helping C-suite executives how to create and nourish brands, and all about the masterclass in brand and business strategy that is in his latest book, The Brand Driven CEO.
Strategic Management Society’s 41st Annual Conference
At this year’s Strategic Management Society’s 41st Annual Conference, The University of Toronto Press highlighted The Brand-Driven CEO: Embedding Brand into Business Strategy by David
September 22, 2021