David Kincaid has been named Chair of Canada’s Marketing Hall of Legends selection committee for the second year. David will play an important role helping the committee – the most diverse group of brand and marketing leaders ever assembled by CMHOL – update its
David Kincaid, Level5 Strategy founder and author of The Brand-Driven CEO: Embedding Brand into Business Strategy, talks to Customer First Thinking Podcaster Stephen Shaw about the ways brands can benefit from consumer empowerment and the global call for social change. David met with
The University of Toronto Press has published their 2020 Sales & Marketing Review, showcasing highlights of their published titles, and accomplishments throughout 2020. Read below for insights of their global outreach, as well as insights of digital marketing solutions that promoted books such
David Kincaid, Level5 Strategy founder and author of The Brand-Driven CEO: Embedding Brand into Business Strategy, talks to Customer First Thinking Podcaster Stephen Shaw about why the New 4Ps boost profits and strengthen market longevity. David met with Stephen Shaw recently to discuss
In celebration of International Mentoring Day on January 17th, we invite you to read “The Importance of Mentorship in the face of COVID” by Level5 Strategy Founder David Kincaid, who co-chairs American Marketing Association(AMA), Toronto – Mentor Exchange. As David points out, “Mentorship is not
David Kincaid, Level5 Strategy founder and author of The Brand-Driven CEO: Embedding Brand into Business Strategy, talks to Customer First Thinking Podcaster Stephen Shaw about why the 1970s hold the key to unlocking the value of their brand. David met with Stephen Shaw
Marketers recognize the importance of strong brands, but brands are far bigger than a function of marketing and should be treated as such. When cultivated well, brands have the ability to drive new value in the marketplace and boost a business’s bottom line.
In a wide ranging conversation David discusses four decades of helping C-suite executives how to create and nourish brands, and all about the masterclass in brand and business strategy that is in his latest book, The Brand Driven CEO.
In our age of disruption, customers are increasingly turning to trusted brands for comfort. With COVID-19 fast-forwarding this trend, it’s becoming essential for senior leaders to harness the power of their brand if they want to seize market share and boost their bottom
Recently, Level5 Strategy Founder David Kincaid was interviewed by Forbes on his latest book, “The Brand-Driven CEO”. “For CEOs, they must start thinking of their brand as an asset of the company as a whole – an asset that can be defined, measured
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